Let's be honest: There's a lot of marketing out there that just plain sucks. People are fed up with being dollar signs and they want to be treated like humans. So what makes that such a tall order?
The best and most effective kind of marketing is the kind your audience actually loves...or doesn't notice that it's marketing at all. Why? Because it's so perfectly tailored to them, and is so humanized, that it doesn't feel like they're being sold for the sake of your revenue. That's it. That's the mission.
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